Introduction: The Role of SEO in Digital Marketing The basic concept that comes to mind when it comes to digital marketing is SEO (Search Engine Optimization). When businesses are focused on reaching out to customers through the internet, it is crucial to rank in the search engine. The role of

Introduction: The Role of an SEO Strategist in Online Growth SEO strategist is a very important professional that helps businesses optimize their online presence. They are intended to improve the position of a website in the search results, increase the amount of natural visitors, and improve a website’s performance. To

Introduction: The Importance of SEO for Website Success In the contemporary world where the internet is a crucial commodity that we cannot survive without, it is mandatory for anyone to have a website. However, it does not mean that having a website is enough to drive traffic or generate leads.

Introduction: Why Skills Matter in SEO Strategy It is a continuously developing sector through which practitioners must keep abreast with changes in algorithms, tools, and tactics. In order to enhance the overall website ranking and organic traffic, an SEO strategist have to be technical, logical, and innovative. But what specific

Introduction: The Importance of SEO for Online Growth People are now on the Internet in some form or another, yet just being present on the Internet does not constitute a successful online marketing strategy. You need exposure—initial exposure on a given page- the first page of the results in the

Introduction: Why Website Rankings Matter Living in the age of ‘Google it,’ businesses have no choice but to rank on SERPs – search engine results pages. The higher the ranking, the better the visibility, traffic and hence the all important conversion rate. But how do websites get to those all